K-Y is born in NYC
Like so many crazy stories, ours starts humbly in New York City, though at the time you might have had to bribe your doctor to take us home.
Sexuality gets the Hollywood treatment
Cinema takes the pin-up girl to the mainstream. Though it celebrated machismo sexuality, it challenged prudent attitudes of sex past.
The thrill of the pill
After years of effort, the section of the Canadian Criminal Code making it illegal to advertise or sell birth control was finally removed in 1969. Combine this with the Feminist Movement and, you have yourself a full-blown sexual revolution.
Pride takes stride
Canada’s first Gay Pride Celebrations take place in Vancouver and Montreal, marking a decade since Stonewall and over a decade of brave sociopolitical action in the LGBTQ+ community. Hell yes.
K-Y becomes a bedroom staple
We finally get the green light to sell our lubes in stores across North America. We go on to become synonymous with sex and an icon of the era.
Power in every space
Canada elects our first female Prime Minister, another example of women reclaiming power in every aspect of our lives. Bedroom, boardroom, and beyond.
K-Y makes a splash
It took just shy of two Millennia for the world to see their first lube ad. Our inaugural campaign was beyond words.
Love is Love
The federal Civil Marriage Act came into force on 25 July 2005, making same-sex marriage legal across Canada. Canada became one of only four countries to protect our rights to love who we want.
Sex gets smart
The information age makes sex more diverse, accessible, and anonymous. In 2012, Tinder launched in Canada making our dating pool broader than ever, and the perfect match just an arms length away.
Pleasure becomes priority
Canadians under lockdown have become more attuned to what makes us happiest alone and in our partnerships. Gender’s non-binary, sexuality is fluid, needs are celebrated, and sex? Well, it’s whatever you want it to be. More inclusive. More diverse. It's owning your pleasure, every day.